Rakuten PopShops, a network agnostic product feed and coupon aggregator service for Publishers, retired on Friday, June 29, 2018.

This does not affect Rakuten Marketing Affiliate Network publisher tools like Merchandiser, Curate, Curator for Curate, or Automate. Rakuten Marketing will continue to be dedicated to our Publisher partners through Rakuten Marketing Affiliate Network publisher tools, product APIs, Coupon Web Services, global networking events and more.

Your business success is our priority so please view the FAQs below, and if you still have questions, you can learn more by contacting support@popshops.com.

What Does the Close of Rakuten PopShops Mean for Advertisers?

Advertisers do not need to proactively take any action. If they have an active product feed available for their program, that feed will continue to be available to their approved publishers.

Advertisers may receive an increase in new inquiries from publishers regarding access to the advertiser’s product feed, individual product links, or coupon/deal text links.

Finally, for those advertisers who do NOT have a feed or want to optimize their existing feed, RM Feed Management service, is still available. Through this service, advertisers can have a quality product feed created and delivered to designated promo channels/engines, including affiliate, Google PLA, display partners and/or shopping engines. If you have an existing feed, our team of experts can optimize it to help you save time, improve your sales conversion rates and enhance your partner relationships. Contact rm-feedmanagement@mail.rakuten.com to learn more and receive a custom quote.

What Does the Close of Rakuten PopShops Mean for Publishers?

After June 29, 2018, the publishers who were using Rakuten PopShops to work with multiple affiliate networks will need to work directly with each network to access their approved advertisers’ product and deals data. Rakuten Marketing Affiliate Network publishers can accomplish this by contacting our publisher support team:



Are there Alternative Cross-Network Aggregator Services that I can Use?

For general products and coupons/deals, publishers can work directly with their networks’ product APIs.

Alternatively, publishers can work with one of the following companies specializing in feed aggregation across networks.

Why is Rakuten PopShops Closing?

The decision to sunset its cross-network services was not made lightly, as our service was developed in 2006 to provide our publisher partners with a business technology solution that would provide hundreds of thousands of products and deals through a single API source. While it will no longer be a cross-network resource, the backend technology will still fuel that vision for Rakuten Marketing Affiliate Network publishers, and we can make more meaningful investments in the technology as an in-house engine powering Rakuten Marketing Affiliate Network merchandiser feeds.

If you have any additional questions, please contact support@popshops.com.